It interesting to work out which all startups are stepping up their game to offer the incumbents are run their money
The year 2020, has been quite a ride thus far, with many events tipping the globe into the subsequent world-war, trade-war, forests fire, and eventually a world pandemic to trump that each one. But despite these hardships in such an unprecedented time, it’s noteworthy to determine how certain startups have braced them from these woes.
They have not only managed their resources but have also grown in their respective fields. One such field is that of media tech. The last decade has seen massive changes in how consumers view media, how businesses create those media, and the way marketers advertise on them.
With the amalgamation of emerging technology like AI, Blockchain, and therefore the likes with the media and industry, the consumers and also the businesses have shifted their preference from the standard mainstream media sources to newer and technology advanced modes.
For instance, Forbes is employing a bot named Bertie, which recommends article topics for contributors supported their previous output, headlines supported the sentiment of their pieces, and pictures too, Digiday reported.
This makes it interesting to determine which all startups are stepping up their game to convey the incumbents have endured their money.
According to the report released in March by Influencer Marketing Hub, the influencer marketing industry is anticipated to be worth about US$9.7 billion in 2020, with companies spending increasing amounts on social media campaigns and dealing with more “micro-influencers.”
Serving this space may be a Singapore-based media tech company, Partipost. It allows anyone with a social media accounts to register and become an influencer.
Since launching its mobile app in 2018, Partipost says it’s added about 200,000 influencers to its platform, which over the past 12 months, it’s helped conduct 2,500 social media marketing campaigns for over 850 brands, including Adidas, Arnott’s, Red Bull, Chope and Gojek. Recently, it’s raised US$3.5 million from SPH ventures et al.
The funding has been raised to expand its operation from Singapore, Taiwan, and Indonesia to Malaysia, the Philippines, and Vietnam. the corporate says it expects to extend its base of aspiring influencers to 1 million within the following 18 months.
With blockchain disrupting the standard process like that of media and entertainment, Bitlumex takes care of the opposite end of the spectrum. It provides a holistic suite of PR and news distribution services to those blockchain and cryptocurrency companies to help them in reaching their desired audience.
Shortly after its launch, it’s been ready to partner with over 100 global publications in a minimum of eight international languages. it’s the experience of assisting in additional than 30 ICO launches. it’s leveraged its network and data analytics tools to cut back the conventional PR exercise time from a usual 25 days to only every week too with just three steps.
Some of its partners include Ankr and aToken. Recently, it’s partnered with Tachyon, which contains a global userbase of 350,000.
Another social media influencer platform to create the cut could be a Malaysian social media marketing platform- Ittify. Itty was founded in 2015 by Guan Sheng to bring brands and influencers together. In five years of operations, Ittify has amassed over 6,143 influencers and completed over 250 campaigns with brands from all industries.
It has made use of both macro and micro-influencer growth and self-serve platforms to run campaigns to position itself as a marketing hub. during a year’s span from 2019-2020, its revenue has increased from US$3 million to US$5 million (as per Zoominfo.com).
Making use of the massive data and ML to fuel their PPC marketing model is that this Indonesian startup, Kofera. Launched in 2015, the platform provides SaaS to the businesses to spice up their client’s campaigns providing an ad-builder technology, which may generate relevant ads instantaneously.
It also provides insights into the campaign data through its platform. E-commerce firms Blanja, Berrybenka, Tokopedia, Bhinneka, Luxola, Sejasa, and eCommerce already use the software, per Kofera. The startup is funded and backed by MDI Ventures, Indosterling, Access Ventures, and others.
Another Singaporean startup within the list is Adzymic. it’s an ad-tech company that helps brands and agencies simplify their creative management process and improve their display advertising performance. Its next-generation Dynamic Creative Management Platform transforms display advertising into high performing native advertising and performance marketing engine.
Adzymic’s proprietary Smart Tag technology allows the generation, optimization, and personalization of ads at scale supported by machine learning and also the first party’s data. Incorporated in 2017, Adzymic has since worked with several leading agencies, publishers, and makes across the region.
Adzymic has operations in Singapore, Malaysia, Indonesia, and Vietnam. Recently it’s partnered with iAvtarZ digital to expand in India.
The above startups are the flagbearers of the inclusion of technology in normal business processes. they need to be made absolute to charter their reply to those difficult times.
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It’ll be interesting to determine how they transform the AD, PR, and Communication industries within the coming years.